Posts

Showing posts from November, 2021

Strategic Rebranding Direction

Image
  Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and vision statement – "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest conglomerates, with various units focusing on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding exercise follows an exhaustive review of Prince Foundation's previous six years of high-impact philanthropic activities, during which time it held more than 250 charity events benefiting more than half a million Cambodians, with total donations exceeding US$14 million. As a result of the emerging trend among similar foundations in Asia – more charitable foundations in the region are seeking to become more strategic and investment-oriented i

Career Sponsorship Partnership

Image
  For the coming academic year, Prince Charitable Foundation, the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest growing conglomerates, will sponsor Caring for Cambodia's Career Preparation programme, which provides free education to 7,000 impoverished students. The cooperation with Caring for Cambodia, which was announced on International Youth Day, demonstrates how Prince Group is embarking on a new path at a critical moment when youth unemployment is likely to rise as the COVID-19 epidemic scenario in Cambodia worsens. Prince Group hopes to invest in Cambodia's future by empowering and validating an institutional approach to youth development by supporting the Career Preparation programme. “We are pleased to partner with Prince Holding Group as we look to expand and enhance our Career Preparation program,” said Jamie Amelio, Founder and CEO of Caring for Cambodia. “In the new environment defined by the COVID-19 pa

Sustainable Agriculture Work

Image
  The COVID-19 pandemic has reset fundamental assumptions underpinning various industries all over the world. In Cambodia, environmental conservation is now an important component of agricultural recovery efforts, and Neak Oknha Chen Zhi (陈志公爵) and Prince Group are leading the way. Agriculture employs more than a third of Cambodia's workforce, and the current crisis presents an opportunity for the sector to "build back better," according to the CGIAR, the world's largest agricultural research network. Developing countries, such as Cambodia, rely on agricultural exports and must shift away from traditional farming practises that use fertilisers, pesticides, water-intensive processes, and legacy farming methods, all of which contribute to increased deforestation and soil erosion. Chen Zhi Cambodia and Prince Group launched the Ecological Agriculture Plantation at Prince Manor Resort in Phnom Penh, Cambodia, earlier this year, a cutting-edge agricultural hub at a new re